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The Persuaders: At the Front Lines of the Fight for Hearts, Minds, and Democracy

The Persuaders: At the Front Lines of the Fight for Hearts, Minds, and Democracy

An insider account of activists, politicians, educators, and everyday citizens working to change minds, bridge divisions, and fight for democracy—from disinformation fighters to a leader of Black Lives Matter to Bernie Sanders and Alexandria Ocasio-Cortez and more—by the best-selling author of Winners Take All and award-winning former New York Times columnist

The lifeblood of any free society is persuasion: changing other people’s minds in order to change things. But America is suffering a crisis of faith in persuasion that is putting its democracy and the planet itself at risk. Americans increasingly write one another off instead of seeking to win one another over. Debates are framed in moralistic terms, with enemies battling the righteous. Movements for justice build barriers to entry, instead of on-ramps. Political parties focus on mobilizing the faithful rather than wooing the skeptical. And leaders who seek to forge coalitions are labeled sellouts.

In The Persuaders, Anand Giridharadas takes us inside these movements and battles, seeking out the dissenters who continue to champion persuasion in an age of polarization.

We meet a leader of Black Lives Matter; a trailblazer in the feminist resistance to Trumpism; white parents at a seminar on raising adopted children of color; Bernie Sanders and Alexandria Ocasio-Cortez; a team of door knockers with an uncanny formula for changing minds on immigration; an ex-cult member turned QAnon deprogrammer; and, hovering menacingly offstage, Russian operatives clandestinely stoking Americans’ fatalism about one another.

As the book’s subjects grapple with how to call out threats and injustices while calling in those who don’t agree with them but just might one day, they point a way to healing, and changing, a fracturing country.

Book Details

Publisher: Knopf
Publish Date: October 18, 2022
ISBN: 9780593318997
Language: English

About the Author

Anand Giridharadas is the author of Winners Take All, The True American, and India Calling. He is an editor-at-large for TIME and was a foreign correspondent and columnist for The New York Times from 2005 to 2016. He has also written for The Atlantic, The New Republic, and The New Yorker. He is an on-air political analyst for MSNBC, a visiting scholar at the Arthur L. Carter Journalism Institute at New York University, and a former McKinsey analyst. He has spoken on the main stage of TED.

Anand’s writing has been honored by the Society of Publishers in Asia, the Poynter Fellowship at Yale, the 800-CEO-READ Business Book of the Year award, Harvard University’s Outstanding Lifetime Achievement Award for Humanism in Culture, and the New York Public Library’s Helen Bernstein Award. He lives in Brooklyn, New York.

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